It is imperative for small businesses to have a high performing website that propels them ahead of the competition. Achieving this is not as difficult as you might think. Take a look at this checklist and see how you can improve your small business website’s SEO.
Sign up to and link Google Analytics with Google Webmaster Tools to track what your visitors are looking at and how visible your website is on Google. To improve visibility use Google Keyword Planner to research keywords with a relatively large volume and low cost per click.
Keep Content Unique
Keep your title tag under 60 characters, meta description under 155 characters and make sure each page has at least 300 words of static content.
The title tag should include your city (when offering local services), two keywords and your business name, and be in the head section of your HTML code on your homepage.
The header (H1 tag) expands and uses the elements from your title tag and should include the full name of your page or post.
Have meta description that invites users to click on it with a call to action (CTA) to try your product, call your business or get something for visiting your website.
SEO Your Footer
Build a SEO footer listing your contact details (name, address and phone number) at the bottom of every page on your website. Considering only 40 per cent of small business websites have a phone number listed on their website, this is a simple way to put you ahead of the competition and it is a great trust signal.
If you can’t supply a phone number add in an email contact form to make it easier for users to talk to you or offer feedback.
Ditch the product pitch and add content about related topics that will interest your users in blogs, videos, podcasts, illustrations and PDF downloads, or target a small number of primary user groups and tailor your content for each of them.
Add your website to industry and local online directories, ask everyone you know to share your website and for businesses and bloggers to link to your best content.
Make sure every page is accessible within three clicks from the homepage, add internal hyperlinks to help users find specific content and most importantly ensure the website loads properly on different browsers and platforms.
To generate new users to your website place social media buttons like Twitter, Facebook, LinkedIn or Google+ on on your homepage, sidebars, landing pages, blog and emails so follows can share your content on their social media networks.
Compare and Measure
Don’t forget to always look at the differences with your business & website pre and post changes to your website.
Always measure & compare the statistics of your website when you make major alterations.