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Digital Marketing Specialist

If you’re asking yourself, “Where can I get digital marketing services from in Geelong?”, well hi! I am Luke Chaffey. I’m a digital marketing specialist in Geelong. I have wide variety of digital marketing expertise including web development, search engine optimisation (SEO), search engine advertising (SEM), but my core expertise is within my ability to develop and evolve a digital strategy.

Digital Progress

Starting out in the digital field in 2008, I started by developing in the web coding field, specifically developing strong skills in PHP & MySQL. Over time I’ve refined my skills, and have grown my skills from just technical, to soft and personal skills, which has helped with the personal touch when talking to clients. I’m able to understand the needs & wants of the client, and bring them to a technical focus. With a background in of Computer Science & Software Development, I’ve taken my knowledge of software development, to develop numerous tools, websites, custom solutions & SEO optimisation.

25/05/2017 - How to capture short attention spans

In recent years, studies have shown that our ability as humans to multi-task has improved, however, the cost of this advantage is that our attention spans have decreased. If you work in marketing or content creation, this is something that you need to be aware of. How can you create content that still adds high... Read more »

22/05/2017 - It’s not enough to just post a video on social media

One of the more recent trends on social media is to include short videos to help promote your small business. All of the major social platforms now allow sharing of video content in one form or another. So, if you use social media for digital marketing, you need to consider video in your campaigns. Let’s... Read more »

Knowledge is Key

Realising the need in the industry, I sought out and earned various certificates in digital media, through places like Google Partners Program, WooRank Experts and transitioned smoothly towards website optimisation.

Working at KBB Digital, we offer multi-channel platform internet marketing services that can help you enhance your presence and improve your digital reach.

Success in Digital Marketing Writing

The last piece to the puzzle is the writing. In order to show my presence of authority in the field, I’ve been heavily writing since 2013.

Being featured on various websites including Yahoo7! Finance, Kochie’s Business Builders, The Australian Government (Digital Business Sector) & Smarter.Digital to name a few.