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Digital Marketing Specialist

If you’re asking yourself, “Where can I get digital marketing services from in Geelong?”, well hi! I am Luke Chaffey. I’m a digital marketing specialist in Geelong. I have wide variety of digital marketing expertise including web development, search engine optimisation (SEO), search engine advertising (SEM), but my core expertise is within my ability to develop and evolve a digital strategy.

Digital Progress

Starting out in the digital field in 2008, I started by developing in the web coding field, specifically developing strong skills in PHP & MySQL. Over time I’ve refined my skills, and have grown my skills from just technical, to soft and personal skills, which has helped with the personal touch when talking to clients. I’m able to understand the needs & wants of the client, and bring them to a technical focus. With a background in of Computer Science & Software Development, I’ve taken my knowledge of software development, to develop numerous tools, websites, custom solutions & SEO optimisation.

21/04/2017 - Why is 3pm Wednesday the best time to use Facebook Ads?

Many industry professionals will give you very black and white answers about the best time to post on Facebook and turn on your ads. However, although there are some general metrics to be aware of, there is no universal answer to this question or a one-size-fits-all approach. Complications with Facebook Firstly, Facebook’s algorithms are quite... Read more »

11/04/2017 - 5 minute masterclass: marketing metrics

Any digital marketing strategy is worthless unless you track its performance. Here are email marketing metrics that are the most important to evaluate. Ready to learn five email marketing metrics that every business owner should know? 1. Click-Through Rate (CTR) Definition: The percentage of recipients who click on one or more links inside the email How... Read more »

Knowledge is Key

Realising the need in the industry, I sought out and earned various certificates in digital media, through places like Google Partners Program, WooRank Experts and transitioned smoothly towards website optimisation.

Working at KBB Digital, we offer multi-channel platform internet marketing services that can help you enhance your presence and improve your digital reach.

Success in Digital Marketing Writing

The last piece to the puzzle is the writing. In order to show my presence of authority in the field, I’ve been heavily writing since 2013.

Being featured on various websites including Yahoo7! Finance, Kochie’s Business Builders, The Australian Government (Digital Business Sector) & Smarter.Digital to name a few.