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Digital Marketing Specialist

If you’re asking yourself, “Where can I get digital marketing services from in Geelong?”, well hi! I am Luke Chaffey. I’m a digital marketing specialist in Geelong. I have wide variety of digital marketing expertise including web development, search engine optimisation (SEO), search engine advertising (SEM), but my core expertise is within my ability to develop and evolve a digital strategy.

Digital Progress

Starting out in the digital field in 2008, I started by developing in the web coding field, specifically developing strong skills in PHP & MySQL. Over time I’ve refined my skills, and have grown my skills from just technical, to soft and personal skills, which has helped with the personal touch when talking to clients. I’m able to understand the needs & wants of the client, and bring them to a technical focus. With a background in of Computer Science & Software Development, I’ve taken my knowledge of software development, to develop numerous tools, websites, custom solutions & SEO optimisation.

20/03/2017 - 7 ways to respond to social media critics

Even the most reputable businesses will be subject to criticism on social media at some point. Sometimes a critic’s complaints may be legitimate; other times it may be a social media troll trying to stir up trouble and attention. Either way, because social media are public platforms, how you respond will be observed by thousands... Read more »

11/03/2017 - 5 Steps to Make Your Organic Search Listings More Appealing

Competition for the top rankings in the search engine results page is increasing. Changes in Google’s algorithms have prioritised images, videos, local search and expanded text ads, causing many digital marketers to neglect their organic (standard) search listing. So here are some tips to help you master the basics and make your search listings stand... Read more »

Knowledge is Key

Realising the need in the industry, I sought out and earned various certificates in digital media, through places like Google Partners Program, WooRank Experts and transitioned smoothly towards website optimisation.

Working at KBB Digital, we offer multi-channel platform internet marketing services that can help you enhance your presence and improve your digital reach.

Success in Digital Marketing Writing

The last piece to the puzzle is the writing. In order to show my presence of authority in the field, I’ve been heavily writing since 2013.

Being featured on various websites including Yahoo7! Finance, Kochie’s Business Builders, The Australian Government (Digital Business Sector) & Smarter.Digital to name a few.