While there is no sure-fire way to help your Facebook page rank for specific keywords, follow these five tips to help increase your chances to rank for your brand name.
1. Choose the best name for your Facebook page
It might sound really obvious, but it in many cases it can come down to the basics to help optimise your Facebook page, and this is quite an important one.
For example, if your business name is Jill’s Bakery, but you’ve named your Facebook page “Freshest Bread Today”. It’s likely you won’t rank highly for “Jill’s Bakery”. Your business name is how consumers know you, so this should be consistent online.
2. Create a custom page URL
Once your Facebook page has 25 Likes, Facebook allows you to create a URL for the page. Because URLs can have a heavy weighting in search engines, it’s important that your URL is similar to your business name.
If, for some reason you find that someone else has a Facebook page claimed with your business’ name already, make sure to include what your business is about in the URL.
3. Use keywords in strategic locations on your page
Just like you would for a website, keyword optimisation needs to be a part of what you do. Make sure you pay attention to the About section, Mission, and Company Description. These areas are pulled from your page as SEO elements.
To help optimise your page for local searches, it’s important to include your Address, City, State, and Postcode.
4. Include your phone number and address
As strange as it seems, there are quite a number of businesses that don’t include any phone or address info on their page. With users leaning towards online for obtaining information, it’s important to be open & available to someone who is in need.
5. Give it time
Has Google not found your page yet? This is a problem that is seen for all new pages (and websites).
For Facebook pages you need to give it a week (at least), but if Google still hasn’t indexed your page, you can try help the process along by submitting the page to Google here.