Currently only one in five websites are mobile friendly which is a shocking statistic given that 73 per cent of Australians aged from 15-65 are smart-phone equipped.
A mobile website increases not only online sales, but also in-store purchases.
This week (beginning April 21st), Google is releasing a major change to its algorithm, in which websites that are not optimised for mobile will be penalised.
The update will start to benefit and choose websites that are mobile friendly (generally seen to have large text, simple links to click and resizes to fit your device’s screen) and rank them higher in search.
Websites that don’t achieve mobile friendliness will get lowered from mobile-based searches.
Is my site mobile friendly?
The best way to check if you’re site meets the mark is to run it through Google’s mobile friendly tool here.
This tool will check your website and tell you if it passes. If it doesn’t pass, it will tell you what’s wrong with the site, and the points that need to be fixed in order for it to meet Google’s specs.
So, make sure that you get all the issues outlined in the tool fixed.
How do I make it mobile friendly?
At the end of the day, you need to meet what Google determines is mobile friendly. The best way to come to this is to have either a responsive website, or a dedicated mobile website.
Responsive websites generally take your main desktop and adjust the content and layout of their pages to best suit the device that it’s being used from.
Dedicated mobile websites generally are a separate website, normally seen as m.domain.com and detect if a user is on mobile, and then redirects them to this dedicated site.
Google’s preferred option is for a website to have a responsive design, followed by having a dedicated mobile site and finally just a desktop website.
It’s important to remember that, while Google has always been about returning relevancy, and the best quality content, it is now shifting its goals from just these, to give back the best user experience.
It’s no longer enough to just have the right content. If users come to the site, but it’s not readable, it’s not the ideal result that Google wants to give.