The Essentials Guide To Google Analytics

Whilst having a great looking website is essential for getting your brand recognised, remembered & trusted, but you need to make sure you have the essentials to tracking your online visits.

Google Analytics is a great, free visit tracking tool, that is now an industry standard. Whilst there are many other visit tracking software, none compare to Google Analytics innervation & inter-joining services.

Getting started on Google Analytics consists of five basic steps.

1. Creating a Google Account

To start with we need to create an account on Google.

Go to the link to access the creation page & fill in all the details to create your account.

Along with creating your account, you will need to verify account creation via a phone.

2. Joining the Google Analytics Service

After creating your Google account you will need to access Google Analytics.

Go to the link to access the Google Analytics home page & from here, click on the top right button “Access Google Analytics”.

On this page click the “Sign Up” button to the right & this moves itself into the next step.

3. Setting up your Google Analytics

We need to make sure that we’re setting up for a “Website” firstly & we can use Universal Analytics.

The “account name” can be a great way to group your different Google Analytics accounts.

As an example we could have “account names” of:

  • Internal Websites
  • Client Websites

If you plan on just setting up an Analytics account for yourself, perhaps just your companies name.

The “website name” is exactly as it suggests, put the websites name in (e.g. Luke Chaffey).

The “website URL” is also exactly as it suggests, put the websites URL in (e.g.

The “industry category” is to help identify what your sites intent is, use the industry that best fits your website.

The “reporting time zone” should be chosen to match your time zone, as it will be the timeframe in which any Google Analytics reporting will be set to.

The “data sharing settings” are completely up to you, but I would recommend that you leave these all ticked as they are all there to help you.

After all details are completed, click the “Get Tracking ID” button & don’t forget to “read all the terms & conditions”.

4. Connecting your Google Analytics & Website

Analytics Code

Now that we’ve got our Google Analytics Tracking ID generated, we need to make sure to put the supplied code into our website.

To access our Google Analytics Tracking code, we need to go to:

> Admin (seen in the top right)

> In the middle column, choose the property we just created

> In the middle column, click “Tracking Code”

To the right we should now see some code that starts with “<script>”, copy all the code from “<script>” to “</script>”.

Code Implementation

Now that we have the code we need to access our websites code.

To properly install Google Analytics tracking, you need to make sure the code is on every page that you wish to track.

Generally it’s a good idea to have all pages in a site to have the Google Analytics code, but some areas that can be good to leave off include:

  • Administration sides of sites
  • Internal resource folders
  • Internal facing pages

To install the code you need to access your code & find the “<head>” section.

Before the closing head tag (“</head>”) paste the code in & update this code to be on the live site.

5. Testing the Tracking Code

The best way to test the tracking code is to access the “Real Time” website tracking & to access the site via a phone.

To get to the Real Time tracking go to:

> Reporting (at the top left)

> Real Time (at the middle left) > Overview (Under Real Time)

After a few seconds (allow up to 30 seconds) you should see the visitor count increase.


If this hasn’t worked, I suggest you run through the steps one-by-one and make sure you haven’t missed anything.

Alternatively, if you have trouble with your Google Analytics Tracking code implementation, it could be a good idea to contact your web developer.

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