Webinars are a great way to produce regular high quality content. Webinars are especially popular with audio and visual based audiences, but the good news is that webinar content can also be repurposed into several other pieces of content, including written content.
Below is a list of my favourite ways to turn convert webinars into other types of quality content:
1. Record the webinar and use it as a freebie to gain new email subscribers
Recording the webinar allows you to use it in multiple different ways. For example you could promote it as a freebie in exchange for gaining new subscribers or your email lists. You could also add as a bonus to a paid online course that you offer.
Getting your webinar transcribed means you can offer the transcription as a PDF document alongside the video recording. The transcription can also make it easier to create a series of blog posts on the webinar topic once the webinar has concluded – you will find that the content has basically written itself!
The main shortcoming of webinars is that audio and video content can’t be understood or indexed by search engines. This is why I’m a fan of transcriptions. Once you’ve transcribed your recording, you can simply make some minor tweaks to the text to embed some long-tail keywords and start generating some search engine traffic.
Hint: VerbalInk is one popular transcription company that will transcribe videos for you if you don’t want to do it yourself. You could also find someone on Fiverr to do this at much cheaper rates (depending on video length) but the quality likely won’t be as good so you will need to review it before you publish it.
3. Blog post series
One webinar is likely to have enough content for 3, 5 or even 10 different blog posts depending on the length. If your webinar featured guest experts you might even like to get them to create one of the blog posts for your series. Not only does this save you some content creation time and energy but you get to benefit from them sharing their post on your site with their audience which means you might gain some new followers.
4. Slideshare and Tradeshow presentations
You can turn the main points from your webinar into a Powerpoint presentation that you can use when you exhibit at Tradeshows. Similarly, you can create a Slideshare presentation that you can host on your website, LinkedIn page or many other places.
If your webinar features any statistics or numbers, you can turn this into a one-page visual infographic that can be shared on social media. Infographics make facts and figures super easy to digest through their attractive use of images.
6. FAQ round-up
Most webinar software offers a chat log where the webinar host can view questions and comments that webinar guests type in real-time. Saving these chat logs is useful as many of the questions people have on the webinar will be the same questions that the rest of your audience or potential new clients and customers also have. Once the webinar is over, review the chat and round up all the questions and write answers to them. You could then create follow-up videos or blog posts based on the questions. Another option is to email the people who attended the webinar a follow-up email which contains a link to your website where all their questions have been answered.
7. White paper or ebook
Often the content of your webinar will lend itself nicely to being expanded upon through a white paper or ebook. You don’t necessarily have to write this yourself. You could hire a contract writer to do this for you. Look for a writer that has some understanding of your industry or create a brief outline for them to follow.
8. Highlight reel
A lot of people love video content but don’t have the time and patience to listen to or watch a 60-minute recording. No problem! Simply chop your webinar recording up into short bite-sized clips (no more than 3 minutes each) and upload these to YouTube or Vimeo and share on Facebook and your website. You could also create a slightly longer highlight reel (5-7 minutes) where you try and capture some of the best parts of the webinar in a short and sweet summary video.
9. Tweet the best quotes from the webinar
Some of your audiences’ favourite quotes from your guest speakers during the webinar will be perfect for 140-character tweets. You can even pair these with custom gifs for added effect. If you write a summary blog post about the webinar for your website or email newsletter be sure to include a few quotable tweets with “click here to retweet” sharing buttons.
If your business has never created webinars before, don’t let that discourage you. One cheap and easy to use webinar platform is ClickMeeting but there are many others. Do some research and find one that fits your needs! Also invest in a good microphone and make sure to test the sound quality before you start recording. There’s nothing worse than listening to a muffled recording.
Has your business had experience with webinars and repurposing webinar content? I’d love to hear about your experiences.