Is your business currently in penny-pinching mode? Here are plenty of marketing strategies that won’t break the bank. Most of these strategies are free, with the only investment being your time.
Send out e-newsletters
Send group emails to all your contacts, or to various subsets of your customers using free email marketing service, Mailchimp.
Add a form to your website where customers can subscribe to newsletters and offer your customers a small gift such as a five per cent off voucher or a free e-book in exchange for trusting you with their email address.
Email marketing is a great way to encourage new sign ups and keep your current customers engaged.
Set up Google Alerts to track mentions of your business
Find out whenever someone leaves a review of your store, checks into your store on social media or writes articles about you by signing up to Google Alerts. Make a point of responding immediately to any negative criticism and sharing your positive reviews and mentions across all your channels.
Join the local Chamber of Commerce
Joining your local Chamber of Commerce is a valuable way to forge connections with other businesses that can be useful in a number of ways. If you’re a B2B business you may just find yourself standing next to someone who is looking for your service.
If you are a B2C business you might be able to partner up with another business to provide a joint venture that will benefit both your customer groups and bring new leads to your door.
Secure speaking opportunities
Speaking is one of the best ways to establish yourself as an expert in your industry. Thankfully, there are endless opportunities for places you can volunteer to give talks including community centres, high schools, church groups, Rotary, Chamber of Commerce, book clubs, meetup groups and more.
Give a free talk or workshop and bring lots of business cards with you.
List your business on free directories
Listing your business on online directories such as Yelp and Google Local helps improve your SEO and it also helps customers find you. In just an afternoon you can have your business’ name, contact information, opening hours and photos listed across 30+ directories.
Create instructional videos or infographics
Video content is really valuable, and while having it done professionally can be pricey, there are many other options. One is to hire a film student from a local Uni to put together some short three minute videos promoting new products, behind the scenes shots, the inside of your store, customer testimonials and introducing staff.
Join LinkedIn discussions
LinkedIn is a great place to build connections with others in your industry. Most of the points under Chamber of Commerce above apply to the benefits of getting involved in LinkedIn discussions and making your presence known.
Hold online contests
You don’t need to have a super expensive prize to generate some buzz via a contest. People love contests and many businesses have built their lists simply by giving away movie tickets or backpacks. Rafflecopter is a free tool that makes it simple to set up an online contest and embed an entry form on your website.
Develop a customer referral program
Word of mouth remains –even in this day and age of technological advancements – by far the best form of advertising you have. So offer a challenge to your existing customers to sign up their friends in exchange for discounts of their bills or free prizes.
Chances are if people are using your service they’re probably happy to tell others about it.
Recycle old content
There’s a saying in business that every piece of content can have five different uses. So before you go on the hunt for new content think about what you already have that could be repurposed.
Got a blog post that performed particularly well? Could you turn that content into an infographic, a short ebook, video or audio content?